THE FORMAT



Ellwanger's unique teaching method breaks the curriculum down into concise modules with practical application strategies instead of presenting larger chunks of information that are difficult to retain.

Less time spent binge-watching tutorials means more time spent creating music as you learn.


PROGRAM DATES

JUNE 14 - OCTOBER 8  2021

Note: program breaks are scheduled for August 2-8 and August 23-29  so that artists may have additional time to finalize their projects and catch up on any missed assignments


PROGRAM OBJECTIVES

• Complete a cohesive body of work or single song with the support of the instructor and fellow artists in the program

• Expand your production abilities in Ableton Live, and learn to create a song from the early writing stages through mixing and mastering a release-ready track

• Discover your personal strengths and bring out your unique sound as a songwriter/producer

• Learn how to find your audience, build an authentic system of support, and explore different ways of releasing music in the digital age

• Identify and address any fears or self-doubts that may be blocking your creative output or fullest expression

• Complete challenges and exercises that push you outside of your comfort zone and stretch your ideas

• Develop good workflow practices that align with your personality type

• Refine your personal marketing and pitching strategies to get your music heard by record labels, music blogs, and other media outlets

• Develop visual content (artwork, short visuals or music videos, press photos) to accompany the release

• Create a business plan and brand profile

• Design an inspiring lifestyle with healthy work habits that will support your career long-term



STRUCTURE

• 15 x 60-minute group video calls, which will be recorded and made available to all participants following each session

• Writing exercises, meditations, and homework assignments to be completed each week of the program

• Online support and feedback from the instructor and fellow artists in the group

• Unlimited access to all tutorials in Daily Loop

• Frequent check-ins and accountability via the program’s Discord server

• 2 x 45-minute private coaching sessions with the instructor

• Email access to the instructor with 48-hour or less response time (M-F)

• List of additional reading and online resources to accompany the program


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